When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.Despite working ...

Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you ...

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, ...

Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. ...

I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as ...

The words “marketing budget” might strike fear into the heart of any marketing leader, but it's non-negotiable when creating a marketing strategy for your ...

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust ...

Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by ...

Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource. After all, a ...

Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer ...