One of two things is true:A placebo is a force beyond understanding, one that is capable of disappearing when we do the appropriate double-blind tests ...

For a decade, Cliffs Notes were the bestselling section of the bookstore. They were a simple way for any high school student to get insight, examples and ...

Everybody eatsThat’s the biggest problem. While plenty of people drive or play pickleball, eating is particularly widespread. Seven billion people ...

It’s so tempting to simply begin painting a wall. After all, it’s pretty easy to lay down paint.But it turns out that masking and dropcloths, ...

Roller coasters are one of the safest ways to travel (they end up where they begin, but that’s a different story).People pay to ride on them because ...

And it changes over time.You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the ...

We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy ...

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire ...

A useful metaphor for freelancers and small businesses.Every good restaurant should have two different salads on the menu.The boring salad is the ...

Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown.I remember a photo of him sleeping ...