Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.If, after reading my posts and doing ...

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.So, when you think ...

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what ...

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community ...

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a ...

Brands build online communities around their target audiences.As consumer preferences change and technological advances offer more and more ...

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.But that’s the double-edged sword of ...

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management:“As the community ...

They say if you can measure it, you can manage it. So how do you measure a community?That’s not a rhetorical question. If you want to manage a thriving ...

Having a hard time finding clear info on community management tools? I’m not even a little surprised.“Community management” covers a wide range of jobs, ...