Friday
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Testing Ideas From the Google API Leaks — Whiteboard Friday
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But you're probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of ...

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Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
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If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you've got ...

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The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
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So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look ...

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UTM Tagging for Google Business Profile — Whiteboard Friday
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But what you need to think about is the fact that consistency is going to be key because what you don't want to do is chop and change the way ...

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4 Surprising SEO Test Results — Whiteboard Friday
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The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema ...

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4 Insights From the Google Leak — Whiteboard Friday
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Now, I must say the way this is written about in the documentation is quite arcane. There's a lot of sort of Google-specific jargon and ...

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The Top SERP Features in 2024 — Whiteboard Friday
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So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in ...

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What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
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So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially ...

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Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
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So let's do priority first because this is the big one. Canonicals Firstly, we're going to take things off in the canonicals. Suppose that we ...

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6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
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Now, when you're thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to ...

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