Friday
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How Links Impact Organic Results and Local Packs — Whiteboard Friday
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Now, before we kinda dive into that, I wanna make sure everybody understands what I'm talking about when I say local pack rankings. So when you ...

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Search Intent and the Organic Funnel — Whiteboard Friday
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So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a ...

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Directional Reporting in GA4 — Whiteboard Friday
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All right, last question you're gonna ask yourself, is this video helping to drive sales? I'm sure that you have been in the situation, like I ...

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Actionable AI — Whiteboard Friday
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And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the ...

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Testing Ideas From the Google API Leaks — Whiteboard Friday
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But you're probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of ...

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Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
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If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you've got ...

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The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
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So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look ...

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UTM Tagging for Google Business Profile — Whiteboard Friday
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But what you need to think about is the fact that consistency is going to be key because what you don't want to do is chop and change the way ...

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4 Surprising SEO Test Results — Whiteboard Friday
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The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema ...

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4 Insights From the Google Leak — Whiteboard Friday
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Now, I must say the way this is written about in the documentation is quite arcane. There's a lot of sort of Google-specific jargon and ...

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