2023 was a whirlwind. For one, there were the enormous strides in AI that resulted in massive shifts across the marketing industry. (Many marketers compare ...

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of ...

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to ...

How do we know if we’re doing a good job?In some fields, it’s always been pretty easy to tell. Either the building falls down or it doesn’t. ...

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.Your first thought might be that ad targeting is too ...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content without ...

Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s ...

According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.Despite numbers showing how blogs ...

The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we ...

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually ...