Data
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Insights and New Data from Experts
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As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized ...

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How to Make Money on Social Media [New Data + Case Studies]
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Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.In fact, one in ...

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If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
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Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll ...

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Do Higher Content Scores Mean Higher Google Rankings? Our Data Says It’s Unlikely.
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I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The ...

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7 Pieces of Content Your Audience Really Wants to See [New Data]
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As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s ...

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Return to Office? How Employees Are Feeling in 2024 [Data from 700+ Consumers]
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I saw a pretty compelling statistic recently: Before the pandemic, just 8% of companies offered flexible work policies. After the fact, nearly two thirds ...

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Consumer Behavior Statistics You Should Know in 2024 [New Data]
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I doubt that the shift to entirely online shopping experiences would've happened as quickly as it did without the pandemic.But, the rapid shift showed us ...

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Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
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So let's do priority first because this is the big one. Canonicals Firstly, we're going to take things off in the canonicals. Suppose that we ...

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Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.As marketers, it's important to know your ...

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6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
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I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand ...

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