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The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
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Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top ...

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Top Types to Use in 2023 [Data + Expert Tips]
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Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more ...

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8 SEO Challenges Brands Face in 2023 [HubSpot Blog Data]
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In the 1990s, SEO success relied on keywords. In 2023, new SEO challenges have emerged.While keywords still matter, other considerations such as page ...

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5 Concerns Marketers Have About AI & How Leadership Can Address Them [New Data + Tips]
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Though generative AI is everywhere, the fear around the state of AI is real.From our survey of 1350+ business professionals in the US, including ...

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What’s Holding AI Adoption Back in Marketing? [New Data]
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Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence ...

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Should Marketers Optimize for Bing? [Data + Expert Tips]
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?With more than a ...

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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
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As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer ...

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How AI Can Improve Your Customer Experience [New Data + Tips]
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62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased ...

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What Brands Need to Know [Data]
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We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have ...

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]
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It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, ...

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