Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need ...

The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data ...

One common question you’ll get asked in an interview is, "Where do you see yourself in five years?"When it’s coming from a hiring manager, we usually have ...

Creating a marketing strategy is essential to effectively nurture your customers, improve your business’s bottom line, and increase the ROI of your efforts. ...

Whether managing thousands of blog posts or a few dozen articles, having an editorial calendar is imperative to keep track of it all.The good news is ...

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.Here's a true statement you don't hear as often: your ...

"I've already got some landing pages, so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, ...

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's ...

Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer ...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I'm the kind of ...