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The Top 3 Challenges Regional Marketing Models Create for Global Businesses
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Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing ...

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How to Create a B2B SEO Strategy in 9 Steps
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If I were to name one thing that I’ve learned throughout the years as a content marketer, it’s that strategy always comes first.Otherwise, you face the ...

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Marketing Pros on How to Create Engaging Webinars That Boost Your Brand Authority
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In a sea of short-form content, webinars are a breath of fresh air to content marketers like me who want the opportunity to create stronger relationships ...

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How to Create an Effective Facebook Ads Strategy in 2024
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Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform.As ...

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How to Create a Marketing Calendar You’ll Actually Use
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No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made ...

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How to Create a Content Style Guide [+Free Guide & Examples]
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If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em ...

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How to Create an Email List and Use It for SEO
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Here, there are options to: Spruce up the styling with fonts and colorsControl how and when the popup appearsUpdate headlines and textTurn the ...

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How to Create an HTML Form That Sends You an Email
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Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. ...

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Create a GBP Video with Canva
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You’re hearing it everywhere these days that your local business has got to have video to keep up with the times. But if you don’t have a fancy ...

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Create a Decent One-Page Local Business Site
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If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” ...

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