I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer ...

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing ...

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic ...

One of my favorite methods of marketing is integrated marketing. I love when I'm scrolling through social media and I see branding for a product, film, ...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use ...

User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of 500+ marketers who sell ...

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.Halloween is the perfect holiday for marketers to get creative and let that ...

I've always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends ...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are ...

From P&G’s "Thank You, Mom"to Dos Equis’s "Most Interesting Man in the World,"marketing campaigns have a way of sticking with us. Why is that? Campaigns ...