Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the ...

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer ...

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing ...

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic ...

One of my favorite methods of marketing is integrated marketing. I love when I'm scrolling through social media and I see branding for a product, film, ...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use ...

User-generated content (UGC) has become increasingly important over the past few years.  In fact, in a recent HubSpot survey of 500+ marketers who sell ...

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too.Halloween is the perfect holiday for marketers to get creative and let that ...

I've always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends ...

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