Campaign
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How to Use Google Ads AI for Your Next Campaign
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Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head ...

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15 Post-Purchase Email Examples to Inspire Your Next Campaign
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I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, ...

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What Is Retargeting? How To Set Up an Ad Retargeting Campaign
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In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. ...

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A Guide to Setting Up Your First Campaign
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As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but ...

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How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
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Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to ...

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A Major Campaign and Layoffs in One Week
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It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch ...

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How to Launch an SEO Campaign in 3 Steps
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An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines. Campaigns commonly ...

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Walmart Wins Black Friday Marketing with Mean Girls Campaign
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The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of ...

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How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]
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Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean ...

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How to Launch & Optimize a YouTube Video Advertising Campaign
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Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.When you embed your ...

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