Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on ...

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head ...

I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, ...

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. ...

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but ...

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to ...

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch ...

An SEO campaign is a coordinated effort to achieve a goal, like improving your website’s rankings in Google or other search engines. Campaigns commonly ...

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of ...

Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean ...