Roller coasters are one of the safest ways to travel (they end up where they begin, but that’s a different story).People pay to ride on them because ...

And it changes over time.You and I know what to do when we see a revolving door, or to speak quietly in a library. We have expectations of how the ...

We spend almost no time teaching toddlers about freedom. Instead, the lessons we teach (and learn) for our entire lives are about responsibility. It’s easy ...

One of the spokespeople for the new milk marketing campaign confessed that she doesn’t really like drinking milk. Sales are way down, and an entire ...

According to a recent survey, 70% of customers rely on expert and insider advice. That's right — that means most people trust bloggers more than ...

A useful metaphor for freelancers and small businesses.Every good restaurant should have two different salads on the menu.The boring salad is the ...

Tom announced his retirement today, at 80 years old, after 45 years of Excellence and perhaps 10,000,000 miles flown.I remember a photo of him sleeping ...

Debt is a financial miracle.If you buy a property for 20% down, with the bank financing the rest, and it goes up in value by just 10%, your profit is ...

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your ...

Now it’s a business model.People are regularly fooled by crypto scams, NFT hype, opioid felons, algorithmic spam at scale, health claims, illogical ...