Prerequisites First, you'll need a CSV containing all your internal links. At the very least, your file should have a column for the source ...

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword ...

Every time I work with a new brand, my first order of business is to conduct a competitive analysis.  A competitive analysis report helps me understand the ...

YouTube competitor analysis is essential to your video content strategy this year. Take it from me — I lead HubSpot's YouTube growth strategy, overseeing ...

Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns ...

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely ...

A content gap analysis is the process of finding topics your competitors have covered but you haven’t.It helps you: Get more traffic to existing ...

Ok, so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. Good call—you’re going to need ...

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging ...

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you're not sure, or ...