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The Top SERP Features in 2024 — Whiteboard Friday
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So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in ...

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What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
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So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially ...

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Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
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So let's do priority first because this is the big one. Canonicals Firstly, we're going to take things off in the canonicals. Suppose that we ...

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6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
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Now, when you're thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to ...

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How to Appear in Position One in 2024 — Whiteboard Friday
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However, we're putting that to one side for today. I just want to talk about not necessarily traditional organic results, but not sponsored ...

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Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
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Now what can you do about it? Now, again, there's no one silver bullet. If you do all these things, I hope that these would help. These have ...

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How Inclusivity Drives Link Diversity — Whiteboard Friday
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So what are the key takeaways, and how do you kind of put this into practice and get going into having more of an inclusive kind of link building ...

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How the SERPs Guide Content — Whiteboard Friday
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Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They ...

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E-E-A-T Quick Wins — Whiteboard Friday
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So, let's get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to ...

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How Volatile Are Search Results? — Whiteboard Friday
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So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don't have one URL, ...

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