Effective media planning is crucial for any business to succeed today.Media content — images, videos, written content, and podcasts — keeps you ...
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” ...
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple ...
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires ...
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing ...
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, ...
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to ...
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes ...
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and ...
So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign ...