Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean ...

While AI is a hot topic as of late, it's been around for a long time. At our agency, Mekanism, we are seeing beyond the hype and exploring how AI will ...

Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances ...

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.Around 35% of marketers are using AI to simplify their jobs and ...

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.Even the ...

Ok, so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. Good call—you’re going to need ...

Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a ...

As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually ...

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity ...

SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues.Monitoring key aspects of ...