But you're probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of ...

Andi Jarvis:So, right. Look. Marketers let let's just take a step back first before we go forwardbecause the clue of marketing is hiding right there ...

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. There’s also ...

You know the expression, “What you see is what you get”?Well, when it comes to email marketing campaigns, that might not always be the case.In this ...

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many ...

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all ...