A content gap analysis is the process of finding topics your competitors have covered but you haven’t.It helps you: Get more traffic to existing ...

Get the week's best marketing content Looking to improve your website’s SEO but don’t know where to start?Use our free SEO audit template to find SEO ...

We’ve discussed how the customer journey impacts sales, service, and marketers.But one segment that feels different is the ecommerce customer journey. The ...

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. ...

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually ...

Not everything you publish will be a home run.Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for ...

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT ...

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.Here's a true statement you don't hear as often: your ...

Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist.But the usual one-size-fits-all checklists ...

A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization. ...