Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, ...

Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand ...

HubSpot's monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience's preferences. We pivoted to ...