State
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How Each Generation Shops in 2024 [New Data from Our State of Consumer Trends Report]
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Understanding your audience is a hard job, but decoding the Gen Z, Gen X, Boomers, and Millennial shopping habits is where the real challenge lies. All ...

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Q1 Marketing Plays That’ll Start Your Year Strong, According to State of Marketing Data
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Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing ...

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The State of Consumer Trends in 2023 [New Data]
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From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to ...

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The Top Benefits of AI for Marketers [State of AI Data]
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The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work? The HubSpot Blog surveyed ...

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The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals]
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Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like ...

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The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]
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It's almost here... Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, "The State of Generative AI & How It ...

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