Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.Channels like ...

When it comes to social justice, what role do brands play?As conflict around the globe continues, marketers are put in a challenging position when it ...

Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.The ...

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms ...

Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need ...

Sorority recruitment has transformed from a secretive process to big social media business.In the fall of 2021, sorority rush at the University of Alabama ...

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, ...

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or ...

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For ...

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites ...