Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.I’ve ...

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.So, when you think ...

A brand's messaging, particularly the messaging that you will find, like, let's say, on their website,on their home page, or landing pages that you ...

Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.In fact, one in ...

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: ...

I ran a survey in early May 2024 where I asked consumers if they thought brands should practice social responsibility — 90% said yes.Consumers want brands ...

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.We did the same thing every other SEO ...

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently tagged in posts (thank you, cousin) about ...

Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers ...

When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get ...