I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI ...
Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) ...
So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a ...
You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted ...
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into ...
There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s ...
Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite ...
At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO ...
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest ...
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click ...