Let me just say this — my LinkedIn profile has provided me with some excellent results. LinkedIn has helped me secure a job, get four-figure freelance gigs, ...

I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such ...

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address ...

But what you need to think about is the fact that consistency is going to be key because what you don't want to do is chop and change the way ...

Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best ...

As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust ...

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, ...

Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in ...

What do your customers know about you? Do they know you sell products and have a website? That’s not always enough to build a brand identity that resonates ...

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your ...