Over the course of my career as a marketing executive, I’ve found that an effective product landing page template can be a vital resource. After all, a ...

Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning ...

Let's consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple ...

Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and ...

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO.Optimized product pages enhance the user experience and rank ...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use ...

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?Probably not. ...

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, ...

When I was 12 years old, I used to be confused about my cousin's CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? ...

What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning ...