Success in the media space is a moving target. While prior media conglomerates focused heavily on amassing large audiences and monetizing through ...

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms ...

Many businesses find creating social media strategies overwhelming. So many channels are available, and each platform constantly adds new features you need ...

Sorority recruitment has transformed from a secretive process to big social media business.In the fall of 2021, sorority rush at the University of Alabama ...

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, ...

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or ...

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites ...

When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot ...

Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an ...

Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that ...