Media
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Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
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These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.As marketers, it's important to know your ...

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How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
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Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.It’s the age of AI, and our ...

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The Best Times to Post on Social Media in 2024 [New Data]
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As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you ...

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The Most Effective Types of Content on Social Media in 2024 [New Data]
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It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.  Our State of Marketing & Trends Report shows that 43% of marketers use ...

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70+ Social Media Demographics for Marketers in 2024
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I get it, fellow marketers — sometimes, you just need the numbers.The juggernaut known as social media only gets bigger with every new year, and because ...

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11 Social Media Trends Marketers Should Watch in 2024 [New Data]
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”To learn more about what brands can ...

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How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
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Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.Jonathan’s a badass innovator who's led marketing and audience growth for ...

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Stock Markets and Social Media? Absolutely!
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This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great ...

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Is Social Media Dying? What That Could Mean for Marketers
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The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging ...

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The History of Social Media Since 2003
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Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.The ...

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