Effective media planning is crucial for any business to succeed today.Media content — images, videos, written content, and podcasts — keeps you ...

Social media is one of the most powerful channels I’ve used in my marketing career. In fact, it’s one of the channels with the highest ROI this year.I’ve ...

Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of ...

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.So, when you think ...

A brand's messaging, particularly the messaging that you will find, like, let's say, on their website,on their home page, or landing pages that you ...

Shopping on social media has become increasingly popular over the past few years, as brands explore how to make money on these platforms.In fact, one in ...

Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: ...

A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a big ol’ lie.Whether you’re a new or tenured brand, media coverage ...

Over the past year, we've seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers ...

When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get ...