B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a ...
It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic ...
Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed ...
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence ...
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key to ...
As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title. So I turned to HubSpot’s AI Blog Writer ...
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more ...
Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over ...
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. ...