Marketing
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A Content Marketing Playbook for Times of Crisis
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The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to ...

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The Template You Need to Personalize Your Marketing
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When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through ...

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The Ultimate Guide to PPC Marketing
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Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you ...

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The Ultimate Guide to Nonprofit Marketing in 2023
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Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like ...

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7 Content Marketing Reporting Tools for Data That Matters
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Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to ...

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What Is Enterprise Content Marketing? Strategies You Need To Be Successful
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Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience.When enterprise ...

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Beginner’s Guide to Content Marketing Reporting
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Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this ...

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Diving Deep Into Marketing in Construction (My Takeaways)
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As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and ...

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Time To Replace the Content Marketing Funnel (3 Alternatives)
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You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the ...

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Naming is part of marketing
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A name is a hook for us to hang a story on.We need to begin with empathy and a useful story… useful to the people who want to believe it, ...

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