The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to ...
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through ...
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you ...
Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like ...
Content marketing reporting tools allow you to track, analyze, and present data and qualitative feedback to your boss or client. Their main purpose is to ...
Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience.When enterprise ...
Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this ...
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and ...
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the ...
A name is a hook for us to hang a story on.We need to begin with empathy and a useful story… useful to the people who want to believe it, ...