Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI ...

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions ...

Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels ...

The wrong question is, “our project isn’t catching on, how do we promote it better?”The right question is a little more nuanced and far more important, ...

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts.A global ...

As a marketer, you might've heard coworkers talking around the water cooler about how email marketing is dead. It's been a common concern for many marketing ...

Many companies have employee referral programs where referring someone who gets hired comes with a reward (typically a cash bonus).This is the same ...

Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the ...

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. (What are the KPIs, ...

When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates people to ...