Marketing
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The Plain-English Guide to Integrated Marketing Communications
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I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One ...

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What Is Experiential Marketing? 22 Examples & Takeaways
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People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products ...

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Lifecycle Marketing: The Complete Guide
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Savvy marketers know it's rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful ...

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40+ Best Free Online Marketing Classes to Take in 2023
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The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you ...

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What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
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If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us ...

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12 Higher Education Marketing Trends of 2023
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Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Especially at a time when college enrollment is down, ...

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How To Get Buy-In by Setting Strategic Content Marketing Goals
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The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Marketing teams ...

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How to Create an Effective SaaS Marketing Plan
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Marketing plans provide a framework to funnel customers from awareness to decision to purchase.When it comes to software-as-a-service (SaaS) offerings, ...

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19 Best AI Platforms for Marketers and Marketing Analysts in 2023
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If you’ve used newly accessible generative AI tools, you've likely realized how many tasks you can streamline in just seconds. The right AI  platforms can ...

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Why You Still Need SMS Marketing & How to Get Started [+Data]
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The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.  What the heck are we ...

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