Marketing analytics tools give you access to data you can use to track your performance and find ways to improve. If you’re in digital marketing, chances ...

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, ...

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common ...

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.Even the ...

Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho. Ho commands a large following on ...

I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve ...

Have you ever purchased something because a well-known person you admire used the product or service?I’m guilty of this — I recently bought myself a new ...

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.What ...

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social ...

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her ...