Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and ...

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use ...

To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of ...

The instrumental to Missy Elliott’s “Pass That Dutch” is blaring through your speakers while Lindsay Lohan is on your screen walking through the halls of ...

Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck ...

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps ...

Nostalgia marketing is the advertising equivalent of comfort food.In a time where most marketing focuses heavily on the future, nostalgic commercials and ...

One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”Charles wrote this ...

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email ...

Many of us have been there with the cup of noodles diet when money is tight.  Sometimes, marketing teams also run into tight budgets. But that doesn’t mean ...