Marketers
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Should Marketers Optimize for Bing? [Data + Expert Tips]
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When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?With more than a ...

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7 Essential Insights for Marketers in 2024 [Expert Opinions]
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From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.With all the ...

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]
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It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, ...

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Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
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As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?" But do you know what answer I always ...

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Top Behavioral Targeting Tools Marketers Should Know About
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Like many others, I get dozens of emails a day.  If the subject line's irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might ...

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Is Social Media Dying? What That Could Mean for Marketers
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The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging ...

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The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers
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I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain ...

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8 Brainstorming Tools Marketers Need to Try in 2023
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We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren't shooting out of our minds or ...

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12 Email Marketing Trends Marketers Should Know [According to My Inbox]
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I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email ...

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How to Train Your ChatGPT — A Marketer’s Guide
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If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want ...

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