I recently had a pleasant experience at a local restaurant. Everyone I interacted with was friendly, the service was fast, and my food was excellent.Not ...

Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, ...

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent ...

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.But that’s not all the cancellation email can do. ...

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), ...

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.After looking up the meaning of ...

The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and ...

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling ...

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who ...

When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s ...