How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new elements are. Their outlet is ...

These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a ...

If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” ...

The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and ...

Key to the About Page Mockup1. A <H1> tag that immediately addresses the customer Most of the About pages I’ve seen on local business ...

You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did ...

Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, ...

A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a ...

Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in ...

SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost ...