Intent
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Search Intent and the Organic Funnel — Whiteboard Friday
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So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a ...

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Buyer Intent Keywords Convert Better. Here’s How to Find Them
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Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These ...

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What is a Letter of Intent? How to Write One for a Job [+ Examples]
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Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of ...

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Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday
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The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Rejoice takes ...

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