When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get ...

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, ...

2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping ...

Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ...

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps ...

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.Unless ...

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Brand equity — ...

Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s ...

AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how ...

The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the ...