Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent ...

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.But that’s not all the cancellation email can do. ...

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), ...

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.After looking up the meaning of ...

Brand logos are undoubtedly one of the most critical components of a strong brand identity. However, designing a memorable logo that resonates with your ...

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates ...

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, ...