As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized ...

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I'll ...

Now, I must say the way this is written about in the documentation is quite arcane. There's a lot of sort of Google-specific jargon and ...

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.In 2023, we saw the emergence of AI in ...

In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same ...

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your ...

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, ...

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success ...

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending ...

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year.With all the ...