Happened
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What happened vs. what we do about it
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It’s possible to have a useful conversation about what to do about something that’s broken or needs improvement. But first, we must acknowledge ...

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I Tried Creating a TikTok Using Only AI & Here’s What Happened
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As a social media-obsessed content creator, I am familiar with TikTok. I often create TikTok videos to promote my work, express an idea or opinion, or share ...

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I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened
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I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt, but ...

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