Guide
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How to Train Your ChatGPT — A Marketer’s Guide
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If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want ...

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A Marketer’s Guide to Launching a UGC Strategy for SEO
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Indexation strategy Indexation is the less glamorous but all too critical side of user-generated content. While UGC can be a catapult in scaling ...

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The Complete Guide to AI Algorithms
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Artificial intelligence is appearing in every industry and every process, whether you're in manufacturing, marketing, storage, or logistics. There are ...

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How to Delete Your Instagram [Easy Guide]
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Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram ...

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Announcing: The Local Business Content Marketing Guide
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I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve ...

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How to Create an SEO Report — The Complete Guide
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Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll ...

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How to Design a Logo [Step-by-Step Guide]
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A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos like Apple, Coca-Cola, ...

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A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
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Medium is a platform for writers. If you're not a writer, that sounds pretty straightforward. But if you write, you understand just how huge that statement ...

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The Plain-English Guide to Integrated Marketing Communications
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I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants. One ...

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How to Create a How-to Guide: 21 Tips [+Examples]
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The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to ...

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