Guide
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A Guide to Integrating AI Tools in Your Marketing Processes [New Data + Expert Tips]
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As I sit here wrapping up this blog post, I've gotten stuck trying to come up with a snazzy, but concise, title.  So I turned to HubSpot’s AI Blog Writer ...

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International PPC: The Complete Guide
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When you want to reach a global audience, turn to international PPC.PPC, or pay-per-click, campaigns have long been an effective way to get in front of ...

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20 Types of Backlinks in SEO — The Complete Guide
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Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO?Editorial ...

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The Ultimate Guide to Google Search Console in 2023
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At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see how many impressions HubSpot is ...

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PPC Competitor Analysis: The Complete Guide
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In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely ...

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Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide
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As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?" But do you know what answer I always ...

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The Complete Guide to AI Transparency [6 Best Practices]
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Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five ...

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The Lean Guide (With Template)
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A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more ...

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The Complete Guide to Becoming an Authentic Thought Leader
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Introduce your processes: If you've streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on ...

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How to Write a Case Study: Bookmarkable Guide & Template
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Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ...

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