SEO content is content optimized to rank high on search engines.I’ve created plenty of them in my career. In fact, I’ve written 111 articles for this blog, ...

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers.Thanks to generative ...

Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are ...

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a ...

Website traffic data normally looks like this:Ups and downs, peaks and troughs.If we’re doing our job properly, we generally expect traffic to trend upwards ...

But you're probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of ...

I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such ...

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address ...

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the ...

But what you need to think about is the fact that consistency is going to be key because what you don't want to do is chop and change the way ...