One great example of personalized marketing is the Charles Duhigg New York Times article titled, “How Companies Learn Your Secrets.”Charles wrote this ...

Consumers love the lure of exclusivity, and brands love the unmatched opportunity for experimentation.Pop-Up Shop Ideas Your goals will dictate the type ...

Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is ...

On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting ...

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.Around 35% of marketers are using AI to simplify their jobs and ...

The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to ...

People love to be entertained, as well as learn and experience new things. So let’s use this knowledge to build marketing experiences around our products ...

A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to ...

Writing a cover letter can feel like a daunting task, especially if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually ...

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly.In this post, you'll ...