I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, ...

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While recent ...

The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.But that’s not all the cancellation email can do. ...

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), ...

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.After looking up the meaning of ...

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I ...

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock ...

We're all familiar with Flo from Progressive, right?Stephanie Courtney, the actress who plays her, makes Flo memorable by capturing Flo's quirkiness — ...

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your ...

In the eight years of my marketing career, I've always believed that good marketing ultimately boils down to how well you know your buyers.For me, ...