It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased ...

There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect ...

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions ...

As a marketer, you might've heard coworkers talking around the water cooler about how email marketing is dead. It's been a common concern for many marketing ...

Your readers are judging your email subject lines. In fact, 47% of marketers in 2022 say they test different email subject lines to optimize their emails' ...

Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and ...

You’ve seen that email marketing works wonders for your business. So you doubled down and built a massive email list. However, you’ve now hit a roadblock. ...

Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a ...

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your ...